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Reducing low value care: opportunities and challenges for Choosing Wisely campaigns

https://doi.org/10.1136/bmjebm-2023-112271

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    Footnotes

    • Twitter @GrimshawJeremy

    • Contributors Both authors conceived this paper. JMG wrote the first draft. WL commented on successive drafts. Both authors approved the final version of the paper.

    • Funding This study was funded by the Canadian Institutes of Health Research (grant numbers: MYG-158642, FDN-143269).

    • Competing interests WL is the lead of Choosing Wisely Canada. JMG is the Implementation Research Lead for Choosing Wisely Canada. JMG and WL are Principal Investigators of the research programme highlighted in box 2 and co-investigators on the BE-SAFE project.

    • Provenance and peer review Commissioned; externally peer reviewed.